Imagine running a yoga studio in the middle of the countryside, surrounded by nothing but nature and silence.... a retreat where the hustle and bustle of everyday life stays outside and relaxation is close. But how do you reach people who prefer to practise yoga at home or have maybe never rolled out a yoga mat before? This is exactly the question I asked myself when I started designing the website. In this article, you'll learn how I considered the needs of users and my client (stakeholder) to develop the brand and online presence of a yoga studio. A place that invites you to linger and reflects the values of the studio. → German version only